Phil Berg
Phil Berg (1902–1983) was a pioneering Hollywood agent, who was been credited with creating the "package deal" for his clients, in which the agent found a script, a writer, actors and a director, and then sold the entire package to a producer. The concept changed the basic structure of Hollywood in the 1930's. By 1947, he was wealthy from his investments and chose to leave his agency and concentrate on archaeological expeditions to places like Turkey and Mesopotamia. In 1969, he arranged to leave his collection of artifacts and art, then valued at $1.5 million, to the Los Angeles County Museum of Art, while retaining the collection until his death. The collection was very broad, and Asian Art, and Indian and Soth Asian and Southeast Asian art in particular formed but a part of it. The exhibition shows a select group of Indian and SE Asian Art rom the Phil Berg collection at LACMA.